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Becoming an Agent | How to Become a Real Estate Agent | Real Estate Continuing Education & Professional Development

Real Estate Continuing Education: State Requirements for 2025-2026

As a real estate professional, staying on top of your continuing education requirements isn’t just about keeping your license active—it’s about being the best professional you can be for your clients. In this comprehensive guide, we’ll break down the current continuing education requirements for real estate agents across all 50 states as of 2025, help…

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Becoming an Agent | How to Become a Real Estate Agent

How to Choose the Right Real Estate Brokerage for Your Career

Congratulations on passing your real estate exam! Now comes one of the most critical decisions of your new career: choosing the right brokerage. According to the National Association of Realtors, over 80% of new agents leave the industry within their first two years. The brokerage you choose can make the difference between thriving and just…

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Becoming an Agent | How to Become a Real Estate Agent

How to Get Your Real Estate License: A Complete State-by-State Guide for 2025

Starting a career in real estate is an exciting journey that offers flexibility, unlimited earning potential, and the opportunity to help families achieve their homeownership dreams. Whether you’re looking to switch careers or add a new skillset to your professional toolkit, getting your real estate license is a structured process that’s more accessible than you…

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Becoming an Agent | How to Become a Real Estate Agent

Is a Career in Real Estate Right for You? 10 Essential Traits of Successful Agents

Are you considering a career change that offers flexibility, unlimited income potential, and the satisfaction of helping people achieve their homeownership dreams? Real estate might be calling your name. But before you dive into pre-licensing courses, it’s worth understanding what truly sets successful agents apart from those who struggle in this competitive field. According to…

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Closing Deals | Home Staging | Marketing

Listing a Home for Sale in Winter: A How to Guide for Real Estate Agents

Winter listings come with their own unique set of challenges—grey skies that drain color from photos, icy walkways that threaten buyer safety, snow-covered roofs that can’t be inspected, and bare landscapes that hide a property’s best features. Yet homes listed in February can sell faster and yield a seller premium approaching 10% above market value,…

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Closing Deals

Cash Buyers in Real Estate: What Agents Need to Know

Cash buyers have become increasingly prominent players in today’s residential real estate market. If you’ve been in the business for any length of time, you’ve likely encountered the phrase “all-cash offer” and witnessed how it can transform a transaction. But who exactly are these cash buyers, and how do their transactions differ from traditional financed…

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Closing Deals | Marketing | Networking | Real Estate Marketing & Business Building Strategies

Pre-Marketing Without Violating Clear Cooperation: The How to Agent’s Playbook

You’ve just secured a listing. Your seller wants maximum exposure, but they also want to “test the waters” and avoid unnecessary days on market. Meanwhile, you know that the moment you put up a sign or post to social media, the Clear Cooperation clock starts ticking. You have exactly one business day to get that…

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Marketing | Real Estate Marketing & Business Building Strategies

Understanding Clear Cooperation: The Guide to Listing Options and Compliance

The real estate industry is in the midst of a heated debate about how properties should be marketed. With Compass publicly challenging NAR’s Clear Cooperation Policy and some markets reducing enforcement, you might be wondering: What exactly constitutes “public marketing”? What are your obligations under Clear Cooperation? And how can you best serve your sellers…

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Client Relationship Management | Marketing | Real Estate Marketing & Business Building Strategies | Technology

Zapier for Real Estate Agents: How to Automate Your CRM and Generate Leads Without the Tech Headaches

You browse a pair of running shoes on Nike’s website. You don’t buy—just look. Twenty minutes later, an email lands in your inbox: “Still thinking about those shoes? Here’s 15% off.” The next day, you see an ad for the exact same shoes on Facebook. Two days later, another email: “They’re almost sold out in…

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Real Estate Marketing & Business Building Strategies | Technology

5 Amazon Tech Tools That Make You Look Like a Pro Agent

Want to know what separates top producers from everyone else? It’s not a massive budget or years of experience—it’s having the right tools. When you create professional videos, show up crystal clear on Zoom, and never miss a call because your phone died, you signal competence. Clients notice. Here are 5 Amazon tech tools under…

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Client Relationship Management | Closing Gifts

This Yankee Candle is the Perfect Holiday Closing Gift for Special Clients

When it comes to closing gifts that clients actually appreciate, holiday closings deserve something extra special. I’m seeing more agents elevate their holiday gift game with luxury candles—and this Yankee Candle has become my go-to recommendation for clients who’ve been a joy to work with. It’s thoughtful without being too personal, premium without breaking your…

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Marketing | Networking | Real Estate Marketing & Business Building Strategies | Technology

Real Estate Marketing Automation: The Complete Guide to Platforms That Work While You Sleep

If you’re a real estate agent who would rather show homes than design Instagram posts, this guide is for you. Marketing automation isn’t about replacing your personal touch—it’s about amplifying it so you can focus on what you do best: building relationships and closing deals. The reality? According to research, agents using automation software can…

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Client Relationship Management | Personal Branding

Holiday Client Outreach That Actually Resonates: How to Give it that Personal Touch

In a world of automated emails and generic holiday greetings, personal touch has become your secret weapon as a real estate agent. While your competitors send mass holiday cards with printed signatures, you have an opportunity to create genuine connections that turn past clients into lifelong referral sources. According to the National Association of Realtors,…

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Real Estate Marketing & Business Building Strategies | Technology

Zillow’s All-In-One Tech Stack: What Independent Agents Need to Know

If you’ve logged into DotLoop recently and found yourself signing into Zillow Workspace instead, you’re not alone. This subtle shift signals something much bigger happening in the real estate technology landscape: Zillow’s aggressive push to become your one-stop shop for everything from CRM to transaction management to lead generation. For independent agents who’ve invested time…

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Closing Deals | Networking | Real Estate Marketing & Business Building Strategies

How Real Estate Agents Can Add Value Through Temporary Housing Solutions: A Complete Guide

When your client’s home sells faster than expected or their new construction faces delays, the temporary housing puzzle can turn a smooth transaction into a stressful scramble. As a real estate professional, your ability to guide clients through these housing gaps isn’t just helpful—it’s a powerful differentiator that transforms you from transactional agent to trusted…

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