Building Your Business | Client Relationship Management | Real Estate Marketing & Business Building Strategies
Where Real Estate Agents Get Business: How to Look at the NAR Data
Every year, NAR surveys nearly 5,000 REALTORS® about where their business actually comes from. The 2025 Member Profile — covering 2024 transaction data — contains one of the most clarifying data sets in the industry on this question. As we move into 2026, the numbers haven’t shifted enough to change the argument. But they’re worth…
