Quick Reference: 5 ChatGPT Prompts for AI-Optimized Listing Descriptions
Last Updated on November 13, 2025 by Elizabeth Nolan
With 800 million people now searching Zillow through ChatGPT, your listing descriptions need to work for conversational AI search—while staying 100% Fair Housing compliant.
This quick reference gives you five ready-to-use prompts that generate engaging, legally compliant descriptions that help buyers discover your properties through natural language queries. The full, detailed prompts are available free through the form below.
How to Use These Prompts
- Copy the prompt that matches your property type
- Fill in your specific property details where indicated
- Paste into ChatGPT (ChatGPT Plus recommended for best results)
- Review output for accuracy and add your local expertise
- Double-check Fair Housing compliance before publishing
⚠️ Critical Reminder: Always review AI output. These prompts include compliance guardrails, but you’re ultimately responsible for what you publish.
Prompt #1: Standard Residential Properties
Best for: Single-family homes, townhomes, condos
The Prompt:
Write a Fair Housing compliant listing description for this property. Never suggest who it’s “perfect for” based on age, family status, religion, or any protected class. Focus only on objective features.
Property: [Beds/baths, square feet, key features, nearby amenities with distances]
Write 150-200 words (maximum 1500 characters including spaces) highlighting:
- Flexible room uses (“could serve as office, gym, or hobby space”)
- Specific nearby amenities with distances
- Natural, conversational language
- Features that match how buyers search (home office, entertaining space, outdoor living)
Key Phrases That Work:
✅ “Spacious kitchen with island for gathering”
✅ “Bonus room could serve as office, gym, or studio”
✅ “Main-level living with no stairs to entry”
✅ “Walking distance to cafés and shops (0.3 miles)”
Never Say:
❌ “Perfect for families”
❌ “Great for young professionals”
❌ “Ideal starter home”
❌ “Empty nester friendly”
Prompt #2: Location-Driven Properties
Best for: Properties where walkability and neighborhood are major selling points
The Prompt:
Write a neighborhood-focused listing description. Describe location through businesses, transit, and amenities—never demographics. No references to “family-friendly,” religious institutions, or school quality.
- Property: [Address, beds/baths, key features]
- Nearby: [Specific shops/restaurants/transit with distances]
- Commute: [Times to employment centers]
Write 175-225 words (maximum 1500 characters including spaces) emphasizing:
- Specific amenities with objective distances
- Transportation options
- Neighborhood character through architecture/businesses
- Natural phrases matching location searches
Key Phrases That Work:
✅ “Three blocks from Metro station”
✅ “Tree-lined streets with local cafés”
✅ “15-minute commute to downtown”
✅ “Half-mile from Lincoln Park trails”
Never Say:
❌ “Great schools for kids”
❌ “Near St. Mary’s Church”
❌ “Young, vibrant neighborhood”
❌ “Quiet, mature area”
Prompt #3: Luxury Properties
Best for: High-end homes, estates, luxury condos
The Prompt:
Write a luxury property description focusing on materials, craftsmanship, and specifications—never occupation or buyer demographics. Avoid “executive” or “professional” language.
Property: [Square footage, premium features, brands, outdoor spaces, technology]
Write 200-250 words (maximum 1500 characters including spaces) highlighting:
- Specific materials and brand names
- Architectural details with measurements
- Technology and smart home features
- Views and outdoor spaces quantified
- Sophisticated but accessible language
Key Phrases That Work:
✅ “Custom Italian cabinetry with soft-close hardware”
✅ “5,200 square feet of contemporary design”
✅ “Wolf and Sub-Zero appliance package”
✅ “Panoramic mountain views extending to the Continental Divide”
Never Say:
❌ “Executive estate”
❌ “For discerning professionals”
❌ “Sophisticated buyers will appreciate”
❌ “Country club lifestyle”
Prompt #4: Multi-Functional Properties
Best for: Properties with flex spaces, bonus rooms, adaptable layouts
The Prompt:
Describe this property’s flexible spaces without suggesting who should use them. Use “could serve as” language. Never mention families, kids, home gyms (say “fitness space”), or nurseries.
Property: [Beds/baths, flexible spaces with dimensions and features]
Write 175-225 words (maximum 1500 characters including spaces):
- List multiple potential uses for each space
- Provide dimensions and features objectively
- Focus on adaptability as a key benefit
- Let buyers imagine their own needs
Key Phrases That Work:
✅ “Could serve as home office, craft room, or guest space”
✅ “Adaptable layout with multiple configuration options”
✅ “Finished lower level with 850 sq ft of possibilities”
✅ “Versatile room with closet and natural light”
Never Say:
❌ “Perfect playroom”
❌ “Great for growing families”
❌ “Nursery ready”
❌ “Man cave potential”
Prompt #5: Investment Properties
Best for: Rental properties, duplexes, multi-units
The Prompt:
Write an investment-focused description emphasizing financial metrics and property features. Never suggest tenant types (students, professionals, families). Avoid “quiet building” or “adult community.”
Property: [Units, rent amounts, condition, utilities, parking]
Write 200-250 words (maximum 1500 characters including spaces) covering:
- Current/potential rental income
- Unit configurations and square footage
- Recent updates with years
- Practical details (parking, utilities, storage)
- Objective data for investment analysis
Key Phrases That Work:
✅ “Currently generating $3,400 monthly income”
✅ “Each unit features in-unit laundry and private entrance”
✅ “Strong rental demand with 12-day average DOM”
✅ “Separate utilities for cost recovery”
Never Say:
❌ “Great for student housing”
❌ “Attracts quality professional tenants”
❌ “No children allowed”
❌ “Perfect for Section 8” (or “No Section 8” in applicable jurisdictions)
Quick Compliance Checklist
Before publishing any listing description, verify you’ve removed:
- ☐ References to families, children, kids, age groups
- ☐ Religious institutions or preferences
- ☐ School quality ratings or rankings
- ☐ Occupation-based language (executive, professional)
- ☐ “Perfect for,” “ideal for,” or “great for” + demographics
- ☐ “Adult,” “mature,” or “quiet” community references
- ☐ Country club or exclusive organization mentions
- ☐ Disability assumptions or targeting
And confirmed you’ve included:
- ☑ Specific measurements and square footage
- ☑ Objective distances/times to amenities
- ☑ Multiple use options for flexible spaces
- ☑ Neutral neighborhood descriptions (businesses, not people)
- ☑ Feature-focused language (“what” not “who”)
- ☑ Accurate, verifiable information
Pro Tips for Better Results
1. Be Specific in Your Input
The more detail you provide ChatGPT, the better the output. Include exact distances, measurements, and feature specifications.
2. Use ChatGPT Plus
The paid version ($20/month) gives you GPT-4, which produces more sophisticated, nuanced descriptions.
3. Add Your Local Expertise
AI provides the foundation—you add insider knowledge about the neighborhood, market conditions, and recent sales that make the description truly valuable.
4. Review Every Word
AI can hallucinate features or slip in subtle demographic language. Read carefully before publishing.
5. Save Your Best Descriptions
Build a library of compliant descriptions you can reference and adapt for similar properties.
6. Test and Track
Try different approaches and monitor which descriptions generate more inquiries. Refine your process based on results.
Why This Matters Now
With Zillow’s ChatGPT integration:
- 800 million ChatGPT users can now search your listings conversationally
- Buyers ask natural questions like “show me homes with outdoor space near coffee shops”
- AI matches queries to listing text using conversational language patterns
- Fair Housing compliance is monitored by Zillow’s automated classifiers
- Non-compliant language gets filtered or flagged by AI systems
- MLS character limits (typically 1500 characters) require concise, impactful descriptions
Descriptions that are both engaging AND compliant will dominate AI-powered property discovery.
Common Mistakes to Avoid
1. Copying Generic Templates
AI can detect template language. Make each description specific to the property.
2. Ignoring Measurements
“Spacious” means nothing to AI. “850 square feet” matches specific searches.
3. Vague Proximity Claims
“Near downtown” doesn’t help. “1.2 miles from Main Street” or “12-minute drive to downtown” does.
4. Forgetting Mobile Readers
Use short paragraphs and scannable formatting. Most buyers view on phones.
5. Skipping the Review
Even with guardrails, AI makes mistakes. Always review before publishing.
Next Steps
Ready to optimize your listings for AI search?
Download our complete guide with:
- ✅ Full detailed prompts with examples
- ✅ Fair Housing compliance deep-dive
- ✅ 50+ compliant vs. non-compliant phrase examples
- ✅ Custom GPT building instructions
- ✅ Market-specific customization strategies
- ✅ Troubleshooting guide when AI flags content
Download the Complete ChatGPT Listing Prompt Guide →
Resources
- Fair Housing Act Guidelines: HUD.gov
- Zillow’s Fair Housing Safeguards: Zillow Group News
- NAR Fair Housing Resources: NAR.realtor
- ChatGPT Best Practices: OpenAI Documentation
The Bottom Line
AI-optimized listing descriptions aren’t optional anymore—they’re essential for property discovery in 2025. But optimization without compliance is a lawsuit waiting to happen.
Use these prompts to create descriptions that:
- Help buyers find your properties through conversational search
- Stay 100% compliant with Fair Housing laws
- Showcase your properties’ best features objectively
- Position you as a knowledgeable, ethical professional
The agents who master this balance will dominate their markets. Start today.
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