The Best Marketing Materials for Real Estate Agents: A Complete Resource Guide (2025)
Choosing the right marketing materials can make or break your personal brand as a real estate agent. Discover the most effective resources for creating professional marketing materials that set you apart from the competition.
Online Design Platforms for Real Estate Professionals
Canva Pro for Real Estate
Transform your marketing with Canva Pro’s real estate templates:
- Premium real estate-specific templates
- Brand kit functionality
- One-click resize for all social platforms
- Team sharing capabilities
- Access to premium stock photos
Canva Pro’s annual plan offers significant savings compared to monthly subscriptions, making it a smart investment for busy agents. Larger brokerages are increasingly using Canva Enterprise within their agent portals to create easy, branded templates that already connect automatically to headshots and listing photos. See more details on how to leverage these options here.
Related article: How to Customize Canva Real Estate Templates: Complete Step-by-Step Guide for Agents
Adobe Express (Formerly Adobe Spark)
Create professional marketing materials with:
- Real estate-focused templates
- Premium fonts and graphics
- Social media scheduling tools
- Quick-edit functionality
- Brand consistency features
The Adobe Creative Cloud package includes Express plus industry-standard design tools like Photoshop and InDesign.
Professional Printing Services
VistaPrint for Real Estate
Perfect for essential marketing materials:
- Business cards with premium finishes
- Custom postcards and mailers
- Branded presentation folders
- Marketing brochures
- Outdoor signage
VistaPrint’s business accounts offer volume discounts and rush delivery options.
Moo for Premium Print Products
Stand out with high-end materials:
- Luxe business cards
- Soft-touch finish options
- Gold foil accents
- NFC-enabled cards
- Premium paper stocks
Moo’s subscription service provides regular savings on reorders.
Custom Promotional Products
4imprint’s Real Estate Collection
Essential branded items including:
- Moving day kits
- Home measurement tools
- Custom keychains
- Welcome mats
- Branded home accessories
Bulk ordering through 4imprint can significantly reduce per-item costs.
Digital Marketing Tools
Mailchimp for Real Estate
Create professional email campaigns with:
- Real estate email templates
- Automated drip campaigns
- List segmentation tools
- Performance analytics
- Mobile optimization
Mailchimp’s all-in-one marketing platform scales with your business.
Social Media Management with Later
Streamline your social media presence:
- Content scheduling
- Multi-platform management
- Analytics tracking
- Visual planning tools
- Hashtag suggestions
Later’s professional plan includes advanced analytics and team collaboration features.
Related article: Leveraging Social Media: How to Generate Leads with Platform-Specific Tactics
Professional Photography Equipment
Real Estate Photography Essentials from B&H Photo
Invest in quality equipment:
- Wide-angle lenses
- Professional lighting kits
- Tripods and stabilizers
- Camera accessories
- Storage solutions
B&H’s EDU advantage program offers additional savings for business purchases.
Virtual Tour Platforms
Matterport Pro
Create immersive property tours with:
- 3D scanning capability
- Virtual walkthrough creation
- Embedded tour links
- Marketing integration
- Analytics tracking
Matterport’s professional subscription includes advanced features for real estate marketing.
Related article: 3D Virtual Tour Companies: How to Transform Your Real Estate Listings
CRM and Marketing Automation
Top Producer CRM
Manage your client relationships with:
- Contact management
- Marketing automation
- Email campaigns
- Task tracking
- Mobile access
Top Producer Annual subscriptions offer significant savings over monthly plans.
Related article: The Ultimate Guide to CRM Platforms for Real Estate Agents: Boost Your Client Relationships and Close More Deals in 2025
Print-on-Demand Services for Custom Materials
Printful for Branded Merchandise
Create custom branded items:
- Apparel
- Home goods
- Office supplies
- Accessories
- Seasonal items
No minimum order requirements and direct shipping to clients. Printful
Making Smart Investments in Marketing Materials
Cost-Saving Tips
Maximize your marketing investment:
- Bundle services when possible
- Look for annual subscription discounts
- Join professional associations for member discounts
- Take advantage of bulk ordering
- Monitor seasonal promotions
Best Practices for Implementation
Getting Started
- Choose your essential platforms
- Set up professional accounts
- Create basic marketing templates
- Order initial promotional materials
- Establish regular reorder schedules
Maintaining Quality
- Regular material audits
- Client feedback collection
- Performance tracking
- Brand consistency checks
- Seasonal updates
Conclusion
Investing in the right marketing materials and platforms is crucial for real estate success. By choosing professional-grade resources and maintaining consistent branding, you’ll build a strong market presence that generates leads and referrals.
Next Steps
- Evaluate current marketing needs
- Compare platform features and pricing
- Create a comprehensive marketing budget
- Set up professional accounts
- Order initial materials
Remember to regularly review and update your marketing materials to stay competitive in your market.