The Best Marketing Materials for Real Estate Agents: A Complete Resource Guide (2025)

Choosing the right marketing materials can make or break your personal brand as a real estate agent. Discover the most effective resources for creating professional marketing materials that set you apart from the competition.

Online Design Platforms for Real Estate Professionals

Canva Pro for Real Estate

Transform your marketing with Canva Pro’s real estate templates:

Premium real estate-specific templates
Brand kit functionality
One-click resize for all social platforms
Team sharing capabilities
Access to premium stock photos

Canva Pro’s annual plan offers significant savings compared to monthly subscriptions, making it a smart investment for busy agents. Larger brokerages are increasingly using Canva Enterprise within their agent portals to create easy, branded templates that already connect automatically to headshots and listing photos. See more details on how to leverage these options here.

Adobe Express (Formerly Adobe Spark)

Create professional marketing materials with:

Real estate-focused templates
Premium fonts and graphics
Social media scheduling tools
Quick-edit functionality
Brand consistency features

The Adobe Creative Cloud package includes Express plus industry-standard design tools like Photoshop and InDesign.

Professional Printing Services

VistaPrint for Real Estate

Perfect for essential marketing materials:

Business cards with premium finishes
Custom postcards and mailers
Branded presentation folders
Marketing brochures
Outdoor signage

VistaPrint’s business accounts offer volume discounts and rush delivery options.

Moo for Premium Print Products

Stand out with high-end materials:

Luxe business cards
Soft-touch finish options
Gold foil accents
NFC-enabled cards
Premium paper stocks

Moo’s subscription service provides regular savings on reorders.

Custom Promotional Products

4imprint’s Real Estate Collection

Essential branded items including:

Moving day kits
Home measurement tools
Custom keychains
Welcome mats
Branded home accessories

Bulk ordering through 4imprint can significantly reduce per-item costs.

Digital Marketing Tools

Mailchimp for Real Estate

Create professional email campaigns with:

Real estate email templates
Automated drip campaigns
List segmentation tools
Performance analytics
Mobile optimization

Mailchimp’s all-in-one marketing platform scales with your business.

Social Media Management with Later

Streamline your social media presence:

Content scheduling
Multi-platform management
Analytics tracking
Visual planning tools
Hashtag suggestions

Later’s professional plan includes advanced analytics and team collaboration features.

Professional Photography Equipment

Real Estate Photography Essentials from B&H Photo

Invest in quality equipment:

Wide-angle lenses
Professional lighting kits
Tripods and stabilizers
Camera accessories
Storage solutions

B&H’s EDU advantage program offers additional savings for business purchases.

Virtual Tour Platforms

Matterport Pro

Create immersive property tours with:

3D scanning capability
Virtual walkthrough creation
Embedded tour links
Marketing integration
Analytics tracking

Matterport’s professional subscription includes advanced features for real estate marketing.

CRM and Marketing Automation

Top Producer CRM

Manage your client relationships with:

Contact management
Marketing automation
Email campaigns
Task tracking
Mobile access

Top Producer Annual subscriptions offer significant savings over monthly plans.

Print-on-Demand Services for Custom Materials

Printful for Branded Merchandise

Create custom branded items:

Apparel
Home goods
Office supplies
Accessories
Seasonal items

No minimum order requirements and direct shipping to clients. Printful

Making Smart Investments in Marketing Materials

Cost-Saving Tips

Maximize your marketing investment:

Bundle services when possible
Look for annual subscription discounts
Join professional associations for member discounts
Take advantage of bulk ordering
Monitor seasonal promotions

Best Practices for Implementation

Getting Started

Choose your essential platforms
Set up professional accounts
Create basic marketing templates
Order initial promotional materials
Establish regular reorder schedules

Maintaining Quality

Regular material audits
Client feedback collection
Performance tracking
Brand consistency checks
Seasonal updates

Conclusion

Investing in the right marketing materials and platforms is crucial for real estate success. By choosing professional-grade resources and maintaining consistent branding, you’ll build a strong market presence that generates leads and referrals.

Next Steps

Evaluate current marketing needs
Compare platform features and pricing
Create a comprehensive marketing budget
Set up professional accounts
Order initial materials

Remember to regularly review and update your marketing materials to stay competitive in your market.