Real Estate Marketing & Business Building Strategies

Discover tips on growing your sphere of influence, enhancing your personal brand, managing client relationships and earning more referrals.

Building Your Business | Client Relationship Management | Personal Branding | Real Estate Marketing & Business Building Strategies | Technology

How to Change Real Estate Brokerages: Your Complete Exit Strategy for 2026

Last week, Compass closed its acquisition of Anywhere Real Estate—bringing 340,000 agents from Coldwell Banker, Century 21, Sotheby’s International Realty, Better Homes and Gardens, and Corcoran under one technology platform, leadership team, and compensation structure. If you’re one of those agents, you’re probably wondering: Should I stay and see how this plays out, or start…

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Marketing | Real Estate Marketing & Business Building Strategies | Technology

Professional Video Hosting for Real Estate Agents: What to Use When Your Brokerage Doesn’t Provide It

You’ve invested in professional videography for your luxury listing. Aerial drone footage, cinematic walkthroughs, the works. Then your brokerage’s marketing portal automatically uploads it to YouTube, where your $3 million property tour is followed by a pre-roll ad for car insurance or a random home improvement channel. This isn’t theoretical. At least one major national…

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Client Relationship Management | Closing Gifts | Networking

How to Choose Real Estate Agent Closing Gifts That Clients Keep

Real estate agent closing gifts separate memorable transactions from forgettable ones. Generic gifts get donated within months, but personalized closing gifts for clients become family keepsakes that clients display for years — and every time they see that custom cutting board or engraved address plaque, they remember you and recommend you. Smart agents know closing…

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Building Your Business | Client Relationship Management | Technology

2025 Real Estate Technology Roundup: The Essential Tech Upgrades Every Agent Needs Right Now

Technology can feel overwhelming when you’re juggling buyer calls, listing presentations, and keeping up with market shifts. But here’s the truth: the agents who thrive in 2026 won’t be the ones with the biggest tech budgets or the most complex systems. They’ll be the ones who strategically implement a few powerful, easy-to-use tools that actually…

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Building Your Business | Personal Branding | Real Estate Marketing & Business Building Strategies | Technology

The Complete Linktree Setup Guide for Real Estate Agents

So you understand why you need a strategic link-in-bio approach to capture seller leads from social media (if you haven’t read our guide on why every listing agent needs a link-in-bio strategy, start there first). Now it’s time to actually build it. With 71% of buyers more likely to work with agents who have a…

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Marketing | Personal Branding | Real Estate Marketing & Business Building Strategies | Technology

Why Every Listing Agent Needs a Link-in-Bio Strategy: How To Go Beyond Instagram Links

You’ve just posted a stunning video tour of your latest listing. Someone comments “How do I schedule a showing?” Someone else asks about the local market or is looking for a sellers guide. Sure, Instagram now lets you add up to five links in your bio. But are those five random links actually converting followers…

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Client Relationship Management | Resources

The Winter Showing Essentials: How to Survive Cold-Weather Appointments

When the temperature drops below freezing and your 9 AM showing gets covered in 6 inches of overnight snow, you have two choices: Cancel and lose momentum with your buyer, or show up prepared. The agents who thrive in winter don’t have magic—they just have the right gear in their trunk. Northern winters are brutal…

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Building Your Business | Client Relationship Management | Closing Deals

NAR Settlement 2024: What Actually Happened to Real Estate Commissions

When the National Association of Realtors reached a $418 million settlement in March 2024, industry headlines predicted dramatic changes to how real estate agents get paid. Many expected buyer agent commissions to plummet, sellers to pocket thousands in savings, and the entire real estate transaction process to transform overnight. Now, over a year after the…

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Real Estate Marketing & Business Building Strategies | Technology

AI for Real Estate Agents: How to Beginner’s Guide – Tools That Actually Work

Here’s what’s happening in real estate right now: 75% of leading brokerages use AI, yet 46% of agents aren’t using it professionally at all. Meanwhile, the industry is consolidating – top agents are taking more market share while lower producers exit. These trends are connected, but not how you think. AI isn’t replacing relationships. The…

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Client Relationship Management | Closing Deals | Networking | Real Estate Marketing & Business Building Strategies | Technology

The 5-Minute Daily CRM Routine for Real Estate Agents: How to Simplify

Your brokerage spent thousands on a CRM for real estate agents. You log in once a month—when your broker reminds you. Here’s the truth: You’re not bad at technology. The problem is your CRM has 100 features when you only need five. New Year’s resolution: Develop a simple, daily CRM routine that protects relationships and…

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Closing Deals | Home Staging | Marketing

Listing a Home for Sale in Winter: A How to Guide for Real Estate Agents

Winter listings come with their own unique set of challenges—grey skies that drain color from photos, icy walkways that threaten buyer safety, snow-covered roofs that can’t be inspected, and bare landscapes that hide a property’s best features. Yet homes listed in February can sell faster and yield a seller premium approaching 10% above market value,…

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Closing Deals | Marketing | Networking | Real Estate Marketing & Business Building Strategies

Pre-Marketing Without Violating Clear Cooperation: The How to Agent’s Playbook

You’ve just secured a listing. Your seller wants maximum exposure, but they also want to “test the waters” and avoid unnecessary days on market. Meanwhile, you know that the moment you put up a sign or post to social media, the Clear Cooperation clock starts ticking. You have exactly one business day to get that…

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