Marketing

Tips on marketing your listings and yourself to generate more business. From personal branding to selling homes to maintaining client relationships.

Building Your Business | Closing Deals | Marketing | Real Estate Marketing & Business Building Strategies

How to Host a Successful Open House in 2025: Your Complete Guide for Real Estate Agents

The open house remains one of the most powerful tools in a real estate agent’s marketing arsenal. When executed properly, it showcases your listing, attracts qualified buyers, and positions you as a trusted professional in your market. But the landscape has shifted dramatically since 2020, and understanding these changes is essential to your success. This…

Read More How to Host a Successful Open House in 2025: Your Complete Guide for Real Estate Agents
Building Your Business | Closing Deals | Marketing | Personal Branding | Real Estate Marketing & Business Building Strategies

How to Farm Specific Home Seller Segments: Your Strategic Guide to Building a Thriving Real Estate Business

In today’s competitive real estate landscape, the days of generic one-size-fits-all marketing are behind us. The most successful agents aren’t trying to be everything to everyone—instead, they’re carving out specialized niches and becoming the undisputed experts in specific seller segments. If you’re ready to transform from just another agent in the crowd to the go-to…

Read More How to Farm Specific Home Seller Segments: Your Strategic Guide to Building a Thriving Real Estate Business
Building Your Business | Closing Deals | Home Staging | Marketing | Real Estate Marketing & Business Building Strategies

The Complete Pre-Listing Checklist: How to Prepare a Home for Sale in 2025

As a real estate professional, you know that proper preparation can mean the difference between a property that languishes on the market and one that sells quickly at premium pricing. According to the National Association of REALTORS® 2025 Profile of Home Staging, nearly 30% of agents report that staging their sellers’ homes led to a…

Read More The Complete Pre-Listing Checklist: How to Prepare a Home for Sale in 2025
Building Your Business | Client Relationship Management | Marketing | Personal Branding | Personal Branding | Real Estate Marketing & Business Building Strategies | Technology

Leveraging Social Media for Lead Generation: Platform-Specific Tactics That Work

In today’s digital-first marketplace, social media has transformed from a nice-to-have into an essential tool for real estate professionals. According to the National Association of REALTORS® 2024 Technology Survey, social media delivers the highest number of quality leads for real estate agents—outperforming even traditional tools like CRM systems and MLS platforms. The numbers tell a…

Read More Leveraging Social Media for Lead Generation: Platform-Specific Tactics That Work
Building Your Business | Client Relationship Management | Marketing | Real Estate Marketing & Business Building Strategies

How To Create A Winning Listing Presentation: A Complete Guide For Real Estate Agents

In today’s competitive real estate market, your listing presentation is more than a sales pitch—it’s your opportunity to demonstrate why homeowners should trust you with their most valuable asset. With the right preparation and approach, you can transform nervous sellers into confident clients who are eager to work with you. This comprehensive guide will show…

Read More How To Create A Winning Listing Presentation: A Complete Guide For Real Estate Agents
Building Your Business | Client Relationship Management | Marketing | Networking | Real Estate Marketing & Business Building Strategies

How to Build Your Real Estate Business Through Geographic Farming: Become the Neighborhood Expert

If you’re a real estate agent looking for a reliable way to generate consistent listings and build long-term relationships with both buyers and sellers, geographic farming might be the most powerful strategy you’re not using yet. Unlike chasing leads across a broad territory, geographic farming allows you to concentrate your marketing efforts on a specific…

Read More How to Build Your Real Estate Business Through Geographic Farming: Become the Neighborhood Expert

Marketing

How to Host a Successful Open House in 2025: Your Complete Guide for Real Estate Agents

How to Farm Specific Home Seller Segments: Your Strategic Guide to Building a Thriving Real Estate Business

The Complete Pre-Listing Checklist: How to Prepare a Home for Sale in 2025

Leveraging Social Media for Lead Generation: Platform-Specific Tactics That Work

How To Create A Winning Listing Presentation: A Complete Guide For Real Estate Agents

How to Build Your Real Estate Business Through Geographic Farming: Become the Neighborhood Expert

Elizabeth Nolan

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