Everything you need to know to launch your real estate career and set yourself up for success in today’s competitive market.
Technology can feel overwhelming when you’re juggling buyer calls, listing presentations, and keeping up with market shifts. But here’s the truth: the agents who thrive in 2026 won’t be the ones with the biggest tech budgets or the most complex systems. They’ll be the ones who strategically implement a few powerful, easy-to-use tools that actually…
So you understand why you need a strategic link-in-bio approach to capture seller leads from social media (if you haven’t read our guide on why every listing agent needs a link-in-bio strategy, start there first). Now it’s time to actually build it. With 71% of buyers more likely to work with agents who have a…
You’ve just posted a stunning video tour of your latest listing. Someone comments “How do I schedule a showing?” Someone else asks about the local market or is looking for a sellers guide. Sure, Instagram now lets you add up to five links in your bio. But are those five random links actually converting followers…
When the temperature drops below freezing and your 9 AM showing gets covered in 6 inches of overnight snow, you have two choices: Cancel and lose momentum with your buyer, or show up prepared. The agents who thrive in winter don’t have magic—they just have the right gear in their trunk. Northern winters are brutal…
When the National Association of Realtors reached a $418 million settlement in March 2024, industry headlines predicted dramatic changes to how real estate agents get paid. Many expected buyer agent commissions to plummet, sellers to pocket thousands in savings, and the entire real estate transaction process to transform overnight. Now, over a year after the…
Here’s what’s happening in real estate right now: 75% of leading brokerages use AI, yet 46% of agents aren’t using it professionally at all. Meanwhile, the industry is consolidating – top agents are taking more market share while lower producers exit. These trends are connected, but not how you think. AI isn’t replacing relationships. The…
Your brokerage spent thousands on a CRM for real estate agents. You log in once a month—when your broker reminds you. Here’s the truth: You’re not bad at technology. The problem is your CRM has 100 features when you only need five. New Year’s resolution: Develop a simple, daily CRM routine that protects relationships and…
Winter listings come with their own unique set of challenges—grey skies that drain color from photos, icy walkways that threaten buyer safety, snow-covered roofs that can’t be inspected, and bare landscapes that hide a property’s best features. Yet homes listed in February can sell faster and yield a seller premium approaching 10% above market value,…
You browse a pair of running shoes on Nike’s website. You don’t buy—just look. Twenty minutes later, an email lands in your inbox: “Still thinking about those shoes? Here’s 15% off.” The next day, you see an ad for the exact same shoes on Facebook. Two days later, another email: “They’re almost sold out in…
Want to know what separates top producers from everyone else? It’s not a massive budget or years of experience—it’s having the right tools. When you create professional videos, show up crystal clear on Zoom, and never miss a call because your phone died, you signal competence. Clients notice. Here are 5 Amazon tech tools under…
If you’re a real estate agent who would rather show homes than design Instagram posts, this guide is for you. Marketing automation isn’t about replacing your personal touch—it’s about amplifying it so you can focus on what you do best: building relationships and closing deals. The reality? According to research, agents using automation software can…
Staying current with your continuing education requirements is one of the most important responsibilities you have as a licensed real estate professional. But with 50 different states, each with unique hour requirements, mandatory topics, and renewal deadlines, keeping track of what you need can feel overwhelming. Whether you’re renewing your license for the first time…