Everything you need to know to launch your real estate career and set yourself up for success in today’s competitive market.
Learn how to identify which contacts in your database are ready to move in the next 6 months—and focus your energy where it matters most. Here’s your problem: You’ve got 800 contacts in your CRM. Maybe 1,500. All getting the same monthly newsletter. The same “just checking in” email. The same everything. But 20-30% of…
You’ve invested in professional videography for your luxury listing. Aerial drone footage, cinematic walkthroughs, the works. Then your brokerage’s marketing portal automatically uploads it to YouTube, where your $3 million property tour is followed by a pre-roll ad for car insurance or a random home improvement channel. This isn’t theoretical. At least one major national…
Real estate agent closing gifts separate memorable transactions from forgettable ones. Generic gifts get donated within months, but personalized closing gifts for clients become family keepsakes that clients display for years — and every time they see that custom cutting board or engraved address plaque, they remember you and recommend you. Smart agents know closing…
As real estate agents, your wardrobe is part of your professional brand. Carefully selected pieces create a polished, versatile capsule wardrobe that mixes and matches effortlessly—saving you time and decision fatigue while maintaining that agent-ready appearance your clients expect. Here’s what we are loving now: Karl Lagerfeld Womens Belted Buttons Down Front Scuba Crepe Dress…
Technology can feel overwhelming when you’re juggling buyer calls, listing presentations, and keeping up with market shifts. But here’s the truth: the agents who thrive in 2026 won’t be the ones with the biggest tech budgets or the most complex systems. They’ll be the ones who strategically implement a few powerful, easy-to-use tools that actually…
So you understand why you need a strategic link-in-bio approach to capture seller leads from social media (if you haven’t read our guide on why every listing agent needs a link-in-bio strategy, start there first). Now it’s time to actually build it. With 71% of buyers more likely to work with agents who have a…
You’ve just posted a stunning video tour of your latest listing. Someone comments “How do I schedule a showing?” Someone else asks about the local market or is looking for a sellers guide. Sure, Instagram now lets you add up to five links in your bio. But are those five random links actually converting followers…
When the temperature drops below freezing and your 9 AM showing gets covered in 6 inches of overnight snow, you have two choices: Cancel and lose momentum with your buyer, or show up prepared. The agents who thrive in winter don’t have magic—they just have the right gear in their trunk. Northern winters are brutal…
When the National Association of Realtors reached a $418 million settlement in March 2024, industry headlines predicted dramatic changes to how real estate agents get paid. Many expected buyer agent commissions to plummet, sellers to pocket thousands in savings, and the entire real estate transaction process to transform overnight. Now, over a year after the…
Here’s what’s happening in real estate right now: 75% of leading brokerages use AI, yet 46% of agents aren’t using it professionally at all. Meanwhile, the industry is consolidating – top agents are taking more market share while lower producers exit. These trends are connected, but not how you think. AI isn’t replacing relationships. The…
Your brokerage spent thousands on a CRM for real estate agents. You log in once a month—when your broker reminds you. Here’s the truth: You’re not bad at technology. The problem is your CRM has 100 features when you only need five. New Year’s resolution: Develop a simple, daily CRM routine that protects relationships and…
Winter listings come with their own unique set of challenges—grey skies that drain color from photos, icy walkways that threaten buyer safety, snow-covered roofs that can’t be inspected, and bare landscapes that hide a property’s best features. Yet homes listed in February can sell faster and yield a seller premium approaching 10% above market value,…