Everything you need to know to launch your real estate career and set yourself up for success in today’s competitive market.
When the National Association of Realtors reached a $418 million settlement in March 2024, industry headlines predicted dramatic changes to how real estate agents get paid. Many expected buyer agent commissions to plummet, sellers to pocket thousands in savings, and the entire real estate transaction process to transform overnight. Now, over a year after the…
Here’s what’s happening in real estate right now: 75% of leading brokerages use AI, yet 46% of agents aren’t using it professionally at all. Meanwhile, the industry is consolidating – top agents are taking more market share while lower producers exit. These trends are connected, but not how you think. AI isn’t replacing relationships. The…
Your brokerage spent thousands on a CRM for real estate agents. You log in once a month—when your broker reminds you. Here’s the truth: You’re not bad at technology. The problem is your CRM has 100 features when you only need five. New Year’s resolution: Develop a simple, daily CRM routine that protects relationships and…
Winter listings come with their own unique set of challenges—grey skies that drain color from photos, icy walkways that threaten buyer safety, snow-covered roofs that can’t be inspected, and bare landscapes that hide a property’s best features. Yet homes listed in February can sell faster and yield a seller premium approaching 10% above market value,…
Cash buyers have become increasingly prominent players in today’s residential real estate market. If you’ve been in the business for any length of time, you’ve likely encountered the phrase “all-cash offer” and witnessed how it can transform a transaction. But who exactly are these cash buyers, and how do their transactions differ from traditional financed…
You’ve just secured a listing. Your seller wants maximum exposure, but they also want to “test the waters” and avoid unnecessary days on market. Meanwhile, you know that the moment you put up a sign or post to social media, the Clear Cooperation clock starts ticking. You have exactly one business day to get that…
You browse a pair of running shoes on Nike’s website. You don’t buy—just look. Twenty minutes later, an email lands in your inbox: “Still thinking about those shoes? Here’s 15% off.” The next day, you see an ad for the exact same shoes on Facebook. Two days later, another email: “They’re almost sold out in…
Want to know what separates top producers from everyone else? It’s not a massive budget or years of experience—it’s having the right tools. When you create professional videos, show up crystal clear on Zoom, and never miss a call because your phone died, you signal competence. Clients notice. Here are 5 Amazon tech tools under…
If you’re a real estate agent who would rather show homes than design Instagram posts, this guide is for you. Marketing automation isn’t about replacing your personal touch—it’s about amplifying it so you can focus on what you do best: building relationships and closing deals. The reality? According to research, agents using automation software can…
In a world of automated emails and generic holiday greetings, personal touch has become your secret weapon as a real estate agent. While your competitors send mass holiday cards with printed signatures, you have an opportunity to create genuine connections that turn past clients into lifelong referral sources. According to the National Association of Realtors,…
If you’ve logged into DotLoop recently and found yourself signing into Zillow Workspace instead, you’re not alone. This subtle shift signals something much bigger happening in the real estate technology landscape: Zillow’s aggressive push to become your one-stop shop for everything from CRM to transaction management to lead generation. For independent agents who’ve invested time…
When your client’s home sells faster than expected or their new construction faces delays, the temporary housing puzzle can turn a smooth transaction into a stressful scramble. As a real estate professional, your ability to guide clients through these housing gaps isn’t just helpful—it’s a powerful differentiator that transforms you from transactional agent to trusted…